Internet Marketing Coaching

I thought it would be interesting for our traffic traders to know what the three major things are that I see going wrong with trades, and how we go about fixing those three things.

In the process of finding out why a trade may not have been a positive trade we first ensure that the rules I posted earlier were followed.  If they have been followed we then look at these next three aspects:

1. Cost Per Click
2. Advertising Text
3. On Page Conversion

Cost Per Click

As you know, when buying and selling traffic the major thing that we are looking for is a significant difference between the buying and selling amount.  So, the first thing that could have gone wrong was that we were spending too much to buy our traffic.  For example we may have been buying traffic at $0.40 and selling traffic at $0.60.  Now while this is technically a profitable trade the risk of this trade being negative is too high, as the difference between buying and selling price is not great enough.

When testing why a trade was not profitable, we are constantly looking at whether we have spent too much for the traffic? So this is the first place you can look at as well when assessing your trade

Advertising Text

When completing the ad set up process with the Pay Per Click provider you are asked to insert advertising text, this text is then shown to the potential visitor.  What we find is that often without meaning to people are using misleading advertising text to advertise their trading websites.  For example the ad text may say “Free Website Hosting” and when they go to the page they are unable to get “Free Website Hosting”.  This will end up in the customer being unsatisfied and less likely to convert into money for you.

When testing why a trade was not profitable this is the second element of a trade that we are assessing.

On Page Conversion

The third and final element to adjust when a trade has been unprofitable is the on page conversion.  We are looking at a few factors with the onpage conversion.  The first factor is the relevancy of the advertising being shown.  The more relevant the advertising the more likely we are to get a high conversion.  I’ll write a post later about increasing advertising relevancy.

The second factor that I am looking at is the layout of the page for conversion, specifically the placement of advertising, text and images.

So now you have the three major things that we look at when a trade has been unprofitable.  What you need to remember is that as per the rules that I originally set up for trading, you should only ever change one element at a time in each trade.