Internet Marketing Coaching

If you missed the first part of this series about Setting Up Your Facebook Profile then you may want to read it before continuing.

Now that we have our profile set up properly it’s time to start leveraging our profile by building our Facebook network.  The size of your Facebook network on is measured by the amount of friends you have, fans you have and also groups that you control.

Building Your Facebook Friends

There are many different strategies for building your Facebook friend list, before we get into those though it’s important to know your outcome before you start. Are you just wanting to get to your 5000 friend cap as quickly as possible or are you trying to build a targeted group of friends who will visit your website and buy your products?

Size Does Not Matter, It’s Potency

You could end up having 5000 friends on Facebook very quickly but none of them may be interested in what you are talking about, none of them may visit your site and none may buy from you. I’ll say it again size does not matter, it’s about building a list of friends who react to your information.

What I would suggest to you is that while it may be an ego boost to have thousands of friends quickly it’s more important to have a group of friends who react.  Now that we have that clear, let’s look at some of the different friend building strategies:

• Friend Poaching: This is a widely used strategy, especially by people who are new to internet marketing and Facebook. Friend poaching is simply where you find a competitor in your industry and go through his/her friend list and add them as friends of your Facebook account.

• Friend Group Activity: One of the major ways to build targeted friends is by joining groups that are relevant to your topic/industry. As well as joining the group you must be active in the group, write on the wall, comment on topics and regularly visit the group. This way people joining the group will notice your activity, and then add you as a friend as they feel you have value to give.

• Friend Group Building: This strategy is where you start the group and invite your friends to join the group.  Then your friends invite their friends to join the group (hmm sounds a little bit like network marketing doesn’t it?).  As an administrator of the group you are able to promote to the members of that group via Facebook email and also have your profile in the news feed.  This can result in a quick growth in friends

Now these are just a few of the ways to build Facebook friends, watch this space for our next post in the series…