Internet Marketing Coaching

I can’t tell you how frustrating it is as an internet marketer to see SO many adwords advertisers wasting their time and money on adwords campaigns that are guaranteed to fail. Not only are they are costing their business money, but they are pushing the price of adwords up so it costs more money for everyone.

Can anyone remember the good old days when adwords was used by savvy internet marketers to gain targeted cost effective leads into their business?

Can anyone remember the good old days when advertisers engaged professionals to build and manage their campaigns?

It seems with new age businesses that people are now building and managing their own adwords campaign without any guideance or knowledge.  You have to know that by doing this all you are doing is increasing the advertising cost for other businesses and for you.

Ok, so now that I have got that out, let’s look at ways that you can become educated and actually get some results from your campaign without paying too much for traffic. Before I teach anything specific to adwords you have to understand how adwords works.  Firstly, what is adwords?  Adwords is advertising on google to get visitors to your website, as seen below:

In my next blog post I am going to teach you about the adwords algorithm, but before I do you’ll need to know the following terms:

Click Through Rate (CTR) – This is the amount of times (as a percentage) that someone clicks on your ads.  So if your ad was shown 100 times and it was clicked on 1 times that would be a CTR of 1%.

Bid – This is the amount of money you are willing to pay if someone clicks on your ad

Budget – This is your daily allocated budget, how much you are willing to spend each day on sending traffic to your website.

Relevancy – This is how similar your website text is to the advertisement that you are using to deliver traffic to your website.

Watch out for another post on adwords soon.