Internet Marketing Coaching

I have been so busy this week working with coaching clients that I have not taken the time to sit down and share with you, some of the highlights and things we taught on the weekend. So please forgive me, but here is my review of our very first Smart Online Profit Systems workshop in Sydney. Rank Number 1 On Google In Under 14 Minutes On Saturday afternoon Sean Rasmussen was teaching the audience how to do effective onpage and offpage optimisation using blogs.  At the end of 2 hours of great content I challenged Sean to rank number 1 in under 24 hours on the keyword:

Sydney Internet Marketing Workshop

It was amazing to see Sean do this live in the room and in under 14 minutes he was ranking number in google for the keyword.  I thought that this must have been too easy so I then challenged him to use the same blog post to rank number 1 in under 24 hours ok the keyword:

Internet Marketing Workshop

And again, the audience and I were amazed to see that in just under 30 minutes Sean was ranking number in Google for this keyword.  I am still amazed that he was able to do this. People In The Room Made Money Over Night On Saturday night we taught a strategy to go home that night, create a free blog, promote a product and make sales overnight. Now the best part of this was over 120 people went home that night and started to build there very own blog.  People who had never built a blog before were actually starting their very first online business. Now for the exciting part, 5 people were able to make their first sale overnight using this very system. Helium Induced Fun One of the key things that we taught at the weekend was that you must have fun, and if you are not having fun you need to start having it, as soon as possible.  On the Sunday night of the event we have a few drinks post event and here is what we get up to:

While Twitter is a relativity new application online, the discussion about “Follow You, Follow Me” has been raging since it’s inception. Now if you are wondering what Twitter is you will want to read this weeks newsletter about twitter here.

In the last few months I have been using 2 different strategies with my clients to test which Follow strategy works best for twitter. Today I want to share with you my results from testing and measuring under multiple accounts and in multiple industries.

Twitter 1 – With this account we have been using the Follow You, Follow Me strategy where we target other Twitter users, add them to people we will follow and hope they follow us back. In doing this test we decided that it was best to target people to follow that were relevant to the industry we were tweeting about. So we went and found around 1800 people in the industry and followed them. Remarkably in the small time that we did this (over the period of about 3 weeks) we were able to grow about 1200 followers. So the stats were:

1800 Following

1200 Followers

While this turned out to be a great Twitter list growth strategy the real question is, did these followers convert into traffic, conversion or money for us?

Traffic – We used an internal piece of link tracking software to monitor the traffic that was being driven from our Twitter account to blog posts we were reading and websites we were visiting.  Despite having 1200 followers the links that we were tracking were lucky to get 10 visitors. It didn’t matter what time of day we put the link in, it didn’t matter what words we used before the link we were lucky to get 10 visitors.

Conversion – Again we used an internal piece of conversion tracking software to monitor conversion from our twitter account.  We tried email newsletter offers, free gifts, free reports, products, everything we tried resulted in a conversion rate of 0%. Despite having 1200 followers on twitter, not one of them wanted to take up our offers.

Money – Well we don’t even need to go here, we had little traffic and no conversion so it would be very obvious that we would therefore make no money from this test.

Twitter 2 – With this account we have been using keyword trending research on twitter to place those keywords in our tweets to attract followers. This has been a slow process, in the same time as Twitter 1 we have been able to grow to 202 followers. We are not following back the followers who choose to follow us, but we have followed a few key industry people to add credibility.

Here are our stats:

78 Following

202 Followers

While this turned out to not be a massively quick list building process, the real question is, did these followers convert into traffic, conversion or money for us?

Traffic – We used an internal piece of link tracking software to monitor the traffic that was being driven from our Twitter account to blog posts, websites and images. We found that on average we could expect about 40 visitors from each tweet. In some cases though, we were able to get around 100 visitors.

Conversion – We used an internal piece of conversion tracking software to monitor conversion from our Twitter account.  With just a few tweets we were able to convert 9% of the followers into an email marketing campaign.  Also with just a few tweets we were able to convert around 13% of followers into a product pre-launch campaign.

Money – To this point out of the people to convert into our marketing sequences we have been able to make $54.  Now this may not seem like a lot as of yet, but as we have people still going through marketing cycles we are relatively happy.

Conclusion: While Twitter 2 has taken longer to build a list, it is already proving that it is more targeted and that the people who follow us are more interested in what we have to say. With Twitter 1 it is quite obvious that our tweeting just becomes caught up in all the other twitter noise those people have.

If you are wanting to build a following of loyal customers (or potential) customer via Twitter, I suggest you use the slower but proven strategy of list growth like we did in Twitter 2.

After losing tennis last night against Mum and Dad I came home and needed cheering up, so like most people I jumped onto YouTube and found this video:

Watching the video made me think, why can’t Taylor do this? So my weeked is now going to be filled by trying to get Taylor to skateboard, and I think it is possible if I push him on the board while he sleeps (which is all he ever does).

One of my favorite Inspirational Videos.
A story on true success and that it is possible to do anything if you put your mind to it.

This has to be my favourite YouTube video of all time:

After tonight’s teleclass this is a timely video:

Brenda Stenning Using Twitter from Shaun Stenning on Vimeo.

If you’re a regular reader of my blog or Facebook account you’ll know that I am a massive fan of Boston Legal. Here’s a little snippet from the show: