Internet Marketing Coaching

A video on how to set up a Squidoo lense to do market research for your product click below to watch the video:

We’ve had a few issues lately with our Word Tracker account, so I thought I’d send you a quick video on a free tool you can use that will still give you the same stats as Word Tracker

SEO Book’s Keyword Research Tool from Shaun Stenning on Vimeo

The link wher you can access the tool mentioned in this video is:

SEOBook Keyword Research Tool

I’ve received a few questions recently about how to research what words are worth trying to SEO a page for, so here’s a video I asked Matt to create that shows you how to do the research you need to

Tips on How to Choose Keywords For SEO from Shaun Stenning on Vimeo.

Here are the links to the tools mentioned in the video:

SEO plugin for firefox

SEOBook Keyword Research Tool

We have been looking at the results that have been coming in via our online trading form and are noticing that some of the results aren’t completely accurate. So, I have asked Matt to do a quick video on exactly how to complete each part of the form and where you can find the data you need.

Submitting Your Traffic Trading Results from Shaun Stenning on Vimeo.

I have been spending some time today reviewing trading websites and ads for various participants in the coaching program.  It is becoming increasingly obvious that a lot of traders have not read or implemented the following blog posts:

Increase Adsense Relevancy

Items To Check Before A Trade Goes Live

Setting Up An Adsense Channel

Check Your Keyword Density

It’s important that you do read these posts and implement these changes to your site to ensure that you are working towards the best positive trading result.

Over the past few days I have had a few people ask me how to set up a Google Adsense channel, so you can report and see if your trade was profitable. So I asked Matt to create a video on how to best do this, to help you out.

Setting Up a Google Adsense Channel from Shaun Stenning on Vimeo

Keyword Density On Content Pages from Shaun Stenning on Vimeo

I have had a few questions lately about how to find out the Google Adwords and Yahoo Advertiser estimated Pay Per Click amount. I have completed a quick video below that shows you how to do this:

Keyword Pay Per Click Amount from Shaun Stenning on Vimeo.

Instead of complaining about people breaking trading rules, I have decided to be proactive about making the process of trades going live even simpler   so, I have created an online checklist for you to follow. The idea is that you will complete and submit this checklist every time that you would like a trade reviewed to go live.

Once you have submitted the checklist it will come through to Matt and I and we will automatically know to go and check your trade. Before I give you the link to the checklist here are some things you need to test:

Tier 2 Pay Per Click Provider Items To Check

It is important in your trading set up to ensure that you check all aspects of your Pay Per Click account for each keyword.  Here are the major items to check:

Campaign Max Cost Per Click – When setting Cost Per Click on certain Tier 1 and Tier 2 networks they will ask you to set a Campaign Max Cost Per Click. This cost per click setting needs to be set at the same cost per click setting as the Keyword Max Cost Per Click.  If this is not done the Tier 2 network will default to make you pay the amount that is highest.

When checking the Campaign Max Cost Per Click ensure we have approved the amount you are spending, as you may end up spending too much for a click and end up with an unprofitable trade.
Here’s a quick video on how to do this on www.ask.com:

Setting Cost Per Click Campaign Maximum from Shaun Stenning on Vimeo.

Keyword Max Cost Per Click – As above, the Keyword Max Cost Per Click must be set at the same rate as the Campaign Max Cost Per Click. The highest Cost Per Click price that you set will be the amount that you spend.

Here’s a quick video on how to do this on www.ask.com:

Setting Cost Per Click Keyword Maximum from Shaun Stenning on Vimeo.

Daily Spend Budget – It is critically important that you set the daily spend budget at the right amount.  If you set it too high you could risk losing a significant amount of money.  Remember that in the first 30 days of trading you should not be setting a budget that is more than $10 per day, per keyword (unless expressly approved by me).  Also remember that time and money limited trades should never exceed $10 and 24hours.

Here’s a quick video on how to do this on www.ask.com:

Setting Pay Per Click Daily Spend Ask.com from Shaun Stenning on Vimeo.

Destination URL - When setting up your inbound traffic campaign it’s important to ensure that all inbound traffic goes to the correct URL.  I know you’re probably laughing saying “How could you possibly get the URL wrong” – sillier things have happened before. Traffic to the wrong URL will result in no return on investment.  So ensure that you have the right URL and that you test that URL in your browser to ensure it works.

Keyword Targeting – The specific keyword that you are targeting your advertising to needs to be allocated against your campaign as an “exact match” keyword.  This will ensure that the right traffic will go to your Destination URL.

Ads Are Correct – The ad that you have pre-written must be copied into the Tier 2 Provider correctly. If this is not done you could get a lot of untargeted visitors to your site resulting in lower conversion.

Here’s a quick video on how to do these things on ask.com:

Creating New Campaign on Ask.com Part 2 from Shaun Stenning on Vimeo.

Pay Per Click Advertisement Items To Check

The advertisement is one of the major factors in the success of your trade, here are the major items to check:

Headline – The headline is important in making the reader of the advertisement stop and take notice. There are a few things that you need to check here and they are:

• No more than 25 characters long (yes some providers will allow more, but we like to write to this guideline so that the same ad can be used across multiple networks)

• The keyword that your advertisement is targeting must be contained in the headline

• Use title case in the headline

Here’s a quick video on how to do this:

Writing a Good Pay Per Click Headline from Shaun Stenning on Vimeo.

Description Line 1 – This line is important in making the reader re-assured that the headline was a valid statement.  It is used to further convince the reader that clicking on your advertisement is in their best interest. Here a few things that you need to check:

• No more than 35 characters long (yes some providers will allow more, but we like to write to this guideline, so that the same ad can be used across multiple networks)

• The keyword should be repeated in this line or the Description Line 2

Here’s a quick video on how to do this:

Writing a Pay Per Click Desription Line 1 from Shaun Stenning on Vimeo.

Description Line 2 – If a reader gets to reading this line, this is really your last chance to use sales copywriting techniques to convince the reader to visit your site.  This is also your major call to action line. Here are a few things that you need to check with this line:

• No more than 35 characters long (yes some providers will allow more, but we like to write to this guideline so that the same ad can be used across multiple networks)

• They keyword should be repeated in this line or the Description Line 1

Here’s a quick video on how to do this:

Writing a Pay Per Click Description Line 2 from Shaun Stenning on Vimeo.

Misleading Advertisement – In no way do you ever want your ad to be misleading, so any claims or promises that you make in your advertisement must be available on your landing page.

Landing Page Items To Check

The landing page is the place where you make your money, so this could be the single most important place that you check.  Here are a few things to look out for:

Relevant Advertisers – The advertisers being shown on your landing page must be relevant to the keyword that you are targeting.  A quick check on your landing page in both Firefox and Internet Explorer will be fine to do.  In doing so it would be advisable to ensure that you have cleared your private data.  This will ensure you don’t have any caching problems.

Keyword Density - You need to test that your page has a keyword density of 5% - 7%, which will help in increasing relevancy.

Here’s a video on how to do these items:

Landing Page Items to Check from Shaun Stenning on Vimeo.

That is everything that we would expect you to check when setting up and activating your trade, we have made a checklist for you to do this, just click here to use it

As you all know I love doing mind maps and step by step processes.  At the last coaching day in Sydney I worked with the group on how to design content pages and the specific step by step process that you need to follow to ensure that your content pages are both structurally correct and also follow Search Engine Optimisation Rules.

I have re-worked this content page recipe into a mind map for you to be able to use on your website.  What you need to remember is that it’s important that you run this recipe over every content page that you have built or are building.

If you have trouble understanding it just ask me during our next coaching call

http://screencast.com/t/IRrEvr3TU

Recently I have been talking a lot about Social Network Syndication and if you’ve read the main forum you’ll know that Craig has sourced a great deal on outsourcing Social Network Syndication. Below is a video about what you will need to do to get this underway, if this is something you are pursuing and you will need to get this done and back to us by COB Wednesday 8th October

http://screencast.com/t/sbO0nyM0eFI

It has been crazy in our office over the last few days getting all of the traffic trading set up and managed for clients.  I would like to start by saying a big thank you to Matt for working 16 hour days over the last 2 weeks getting all clients live and trading.  I am sure that everyone who has been working with Matt would also like to thank him for his tireless efforts so I have opened up a Thanks Matt thread on the forum.

Now what I want to talk to you about today (if you are doing the traffic trading strategy) is how we see the process working from here.  To make this process easier I have done a flow chart, which shows you the steps that need to happen as we see them.  To have a look at the flow chart click on the link below:

Traffic Trading Flow Chart

To go along with that flow chart I have done a quick video that explains how the flow chart works, just click on the link below to see this video:

Explanation of Traffic Trading Flow Chart

So, while we are working on getting your first 3 trades completed and profitable here are a few things that you could be doing:

• Writing Adwords style ads for all the keywords that you wish to trade on
• Tweak and test your landing pages based on the feedback you receive from us

Now this process of getting trades completed will take at least a week while we test and measure everything, so please be patient during this process.

I’ve asked Matt to do a video for you on how you can work on increasing conversion on your trades. Everyone who is trading will need to look at this video before we set up any more trades to go to your landing pages.

http://screencast.com/t/Xbo3iKAKwvn

I have been spending considerable time today and yesterday talking with clients about their traffic marketing plans.  Not matter what strategy you are doing it’s important that you have a traffic marketing plan.

Firstly to define for you what a traffic marketing plan is, a traffic marketing plan is a plan that you can apply to your website to generate inbound potential customers.  Now, you may want those customers to click on a link, buy a product or join an email marketing list.

Now with traffic marketing there are two major things that you need to consider:

1.    Paid Traffic

2.    Free Traffic

These are the two major forms of generating traffic to your website and in any website business or income generating strategy we should be using both strategies.  I have created a quick video and image on what I would set up and recommend as a paid traffic plan:

Paid Traffic Generation image…

Paid Traffic Generation video

The second major form of generating traffic to your website is through Free Traffic Generation.  Now before exploring this concept what you need to understand is that nothing in life is free, there is always a price to pay, and with Free Traffic Generation the normal price that you are paying is time.

So, when doing FREE Traffic Generation strategies I like to ensure that they are LEVERAGED.  To see what I would recommend click on the links below:

Free Traffic Generation Image

Free Traffic Generation Video

So now that you have these outlines what should you do next?  Just click on the video below to see what I recommend as your next steps:

Follow These Next Steps