One of the best ways to increase the amount that earn from Adsense is to increase the relevancy of the advertiser on your website. The more relevant the advertiser is to the keyword that you are targeting the more likely you are to get a high paying advertiser.
There is not just one way of increasing this relevancy, there are many techniques that are used, so I have listed a few that I recommend below:
Keyword In Title Tag:
In working out what kind of ads should be shown on your site Adsense looks at the Title tag on your website. To increase the relevancy of your ad you should include just the keyword (first letter capitalised) in your title tag. Not only will this increase the relevancy of your ads but it will also increase the Search Engine Optimisation on your website.
Keyword Density In Content:
The content placed on the page where you are having the adsense feed coming through needs to be relevant to the keyword that you are advertising on. You need to aim for a keyword density of about 5% - 7% within the content to ensure that you stay within Search Engine Optimisation Guidelines and also for maximum relevancy effect.
Keywords In Meta Tags:
The keyword meta tag and description meta tag are important in increasing the relevancy of your advertisements. Firstly let’s talk about the keyword meta tag, in this tag you should include only the keyword that you are advertising on, this keyword must be have the first letter capitalised. Secondly, the keyword description should be 10 – 20 words long and have the keyword that you are trading on at the start or end of the description. The keyword should have the first letter caitalised.
Keyword In URL:
In our experience one of the major influencers on relevancy (if not the most important one) is the inclusion of the keyword (and the keyword only) in the URL. Now this does not mean that the domain name needs to have the keyword in it (this would help), but it does mean the extension from the domain name needs to have the keyword in it.
Use The Competitive Ad Filter:
The competitive ad filter in adsense is designed to allow you to filter out advertisers that you don’t want shown on your website. This filter is designed to allow you to block irrelevant advertisers, but in this case we want to use it to block out Junk Advertisers. Junk Advertisers are advertisers that are bidding to buy the bottom end of the market keywords, they are arbitration website, they are websites like yellow pages and ebay.
The competitive ad filter only allows you to ban 200 specific websites from advertising on your site. To get this list please click here
Keyword In Page Header:
The header for each of your trading pages can be customised to use the keyword that you are trading on. This is valuable as it places your keyword in a h1 tag and will increase your webpage relevancy.
2 Content Pages Relating To Keyword:
By having more pages on your site that relate to the keyword that you are trading on, you increase your site’s relevancy to the keyword. We recommend a minimum of 2 content pages relating to the keyword to get best results.
Now if you have done this and you are still finding that your ads are irrelevant make sure that you check out the Adsense Blog and ensure they are not doing a system wide update.
Before I go a quick advanced tip for those people that have locked trades away, it would be worth the time and monetary investment to move the locked trades onto a new domain name that is relevant to the keyword you are trading on. More about that later.