Internet Marketing Coaching

I have been doing a series of posts on how to use Facebook to build your profile and generate traffic to your websites. In doing so I have had a few questions from people on how to add friends and join groups. Click on the play button below to watch a 3 minute video on how to do this:

In the last 6 months facebook has been responsible for over 13% of traffic to my site and roughly 18% of our turnover.  With this said I thought it would be good to put together a series of posts on how to set up your profile on facebook and then how to leverage that profile for income and traffic.

Before we go into that though, anyone who saw me speak about 12 months ago would have heard me say that facebook was a great asset to your business, but should not be something you direct your attention to until you have focused on the foundational areas of your business and marketing. I still believe this and say this constantly to businesses that I consult with…

…here’s exactly what I mean.  If you are a business owner and you do not have a:

• Frequency Program
• Loyalty Program
• Quality Customer Service
• Internal and External Marketing

…then using facebook as a marketing tool in your business is something that you definitely should not do. It’s important to understand that you must do the fundamentals in your business BEFORE expanding into new marketing methods.

Key Elements Of A Facebook Profile

1. Profile Photo – Social networking sites are very much living breathing organisms that have unwritten “Social Rules”.  For example when you go out on a date it is customary for the male to open the door for a female. One of the “Social Rules” that most social networking sites have is:

If You Don’t Have A Profile Photo We Won’t Add You As A Friend

With the profile photo that you use it should be consistant across all social networks so you can build a consistant Social Brand. (I’ll talk more about why this is important in a later post)  The photo also should include you, preferably not a photo of a car or house, so they can see the person behind the profile.

2. Profile Information – Social networking sites have standard spaces for you to write about yourself. On facebook there is more space for telling people about you then other sites such as twitter. The more you put into your profile information the more likely someone is to interact with your profile. It will also attract more qualified and targeted people to your profile.

3. Photo Gallery – Social networking sites allow you to upload photos into a gallery.  Another one of the “Social Rules” with sites local facebook is:

The More Photos You Have, The More Likely I Am To Trust And Therefore Buy From You

So when setting up your profile ensure that you upload photos of yourself, your family, your friends and some of your social activities.

Now that you know these key elements it’s important that you go and audit your profile to see that it follows these guidelines. Watch out for my next post about facebook and building your network…