If you’re a regular reader of my blog or Facebook account you’ll know that I am a massive fan of Boston Legal. Here’s a little snippet from the show:
Don’t Over-Invest In Your House
27 August, 2008
You might think that’s a weird title for a blog post when we are talking about building websites and internet marketing, but this is actually the perfect analogy. Let me explain…
I have talked to many people over the last few days about spending too much time on the visual aspects of their websites. Your website is very much like your house, while it might look great having a gold plated bath in your bathroom, it probably doesn’t make commercial sense to do this. When it comes time to sell your house you wont be able to get the return on investment.
This is very much like your website, you can spend time uploading beautiful photos, making sure all the text is perfectly aligned and that headers are the right colour but ultimately you will end up over-investing in your website.
You need to be emotionally unattached to your website, your website is purely about generating cash flow and is not about winning a beauty contest.
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