A Friendly Reminder

29 November, 2008

I have been spending some time today reviewing trading websites and ads for various participants in the coaching program.  It is becoming increasingly obvious that a lot of traders have not read or implemented the following blog posts:

Increase Adsense Relevancy

Items To Check Before A Trade Goes Live

Setting Up An Adsense Channel

Check Your Keyword Density

It’s important that you do read these posts and implement these changes to your site to ensure that you are working towards the best positive trading result.

Filed under: Training Videos — Tags: , , , — shaun @ 2:36 pm

Traffic Trading Keyword Research

10 November, 2008

I have had a few questions lately about how to find out the Google Adwords and Yahoo Advertiser estimated Pay Per Click amount. I have completed a quick video below that shows you how to do this:


Keyword Pay Per Click Amount from Shaun Stenning on Vimeo.

Filed under: Training Videos — Tags: , , — shaun @ 1:53 pm

Your Time To Trade

13 October, 2008

We have now reached a point where people that we have been trading for are ready to take on their own trades.  For those of you that Matt and I have been trading for, please expect your consult this week to be a
discussion regarding handing trading over to you!

This way you ill be able to fast track your results and be personally accountable for your trading balance.

I am excited about this and am really looking forward to seeing the great results that you will achieve :)

Filed under: Announcements — Tags: — shaun @ 10:49 am

Traffic Trading Next Steps

5 October, 2008

It has been crazy in our office over the last few days getting all of the traffic trading set up and managed for clients.  I would like to start by saying a big thank you to Matt for working 16 hour days over the last 2 weeks getting all clients live and trading.  I am sure that everyone who has been working with Matt would also like to thank him for his tireless efforts so I have opened up a Thanks Matt thread on the forum.

Now what I want to talk to you about today (if you are doing the traffic trading strategy) is how we see the process working from here.  To make this process easier I have done a flow chart, which shows you the steps that need to happen as we see them.  To have a look at the flow chart click on the link below:

Traffic Trading Flow Chart

To go along with that flow chart I have done a quick video that explains how the flow chart works, just click on the link below to see this video:

Explanation of Traffic Trading Flow Chart

So, while we are working on getting your first 3 trades completed and profitable here are a few things that you could be doing:

  • Writing Adwords style ads for all the keywords that you wish to trade on
  • Tweak and test your landing pages based on the feedback you receive from us

Now this process of getting trades completed will take at least a week while we test and measure everything, so please be patient during this process.

Filed under: Training Videos — Tags: — shaun @ 2:20 pm

Increasing Conversion On Trades

2 October, 2008

I’ve asked Matt to do a video for you on how you can work on increasing conversion on your trades. Everyone who is trading will need to look at this video before we set up any more trades to go to your landing pages.

http://screencast.com/t/Xbo3iKAKwvn

Filed under: Training Videos — Tags: , — shaun @ 8:34 pm

Important Note For Traffic Trading

23 September, 2008

On friday during the catch up day in Sydney we were able to work ways around the yahoo issue for people to be able to complete a trade.

The major change is that all clients using the trading program have been requested to set up an account with www.omguk.com. This is a re-seller of yahoo publisher and allows us access to the publisher network.

Also this has meant we needed to make changes to landing pages for this strategy, I would like to have all students that are trading across this during the week in preparation for Sunday’s training.

I’ll be discussing this with you during your consult this week

Filed under: Announcements — Tags: — shaun @ 12:07 pm

Assessing Keywords For Trading

8 September, 2008

For those people who are going down the route of completing keyword trading this is one of the most important posts that you will read on my blog.

Over the last few days I have had occasion to review and comment on the different keyword research that you have been completing.  It remains very clear to me that as part of this process it would be valuable to understand the formula that I use to test the profitability of a keyword.

Before I get into that though for the people who are reading this post and thinking “I don’t understand what keyword trading is” please don’t freak out.  At my 3 day internet fast track program I taught a trading program where you would buy “cheap” traffic from tier 2 PPC Networks and then re-sell this traffic “marked up” back to tier 1 PPC Networks.  The first 3 steps of doing this process were:

Step 1: Identify 20 – 50 Keywords

Step 2: Keyword Research

Step 3: Keyword Analysis

So let’s look at the formula that I use in assessing keywords:

Estimated Traffic x Estimated PPC Profit [(Google Adwords PPC Estimate – Yahoo Search Marketing PPC Estimate) x 50%) = Estimate Net Profit

Let me explain this to you quickly:

  • Estimated Traffic – This is the traffic that wordtracker estimates the keyword gets per month in the United States
  • Google Adwords PPC Estimate – This is the amount per click that google adwords estimates you would need to spend to be in the first position on a google search
  • Yahoo Search Marketing PPC Estimate – This is the amount per click that yahoo estimates you would need to spend to be in the first position on a google search
  • Estimated Net Profit – This is how much per month you could potentially make for the keyword

I hope this helps you in making decisions regarding the keywords that you are targeting

Filed under: Marketing Ideas — Tags: , — shaun @ 4:27 pm

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