“I have learnt more about internet marketing than I have ever done at the many other internet marketing seminars I have attended. The information was presented in an interesting, exciting and simple fashion, by a presenter that really knows how this all works.”
Jenny Cartwright, Australia's Leading Tele-Sales Educator
I have been spending some time today reviewing trading websites and ads for various participants in the coaching program. It is becoming increasingly obvious that a lot of traders have not read or implemented the following blog posts:
It’s important that you do read these posts and implement these changes to your site to ensure that you are working towards the best positive trading result.
I have had a few questions lately about how to find out the Google Adwords and Yahoo Advertiser estimated Pay Per Click amount. I have completed a quick video below that shows you how to do this:
We have now reached a point where people that we have been trading for are ready to take on their own trades. For those of you that Matt and I have been trading for, please expect your consult this week to be a
discussion regarding handing trading over to you!
This way you ill be able to fast track your results and be personally accountable for your trading balance.
I am excited about this and am really looking forward to seeing the great results that you will achieve
It has been crazy in our office over the last few days getting all of the traffic trading set up and managed for clients. I would like to start by saying a big thank you to Matt for working 16 hour days over the last 2 weeks getting all clients live and trading. I am sure that everyone who has been working with Matt would also like to thank him for his tireless efforts so I have opened up a Thanks Matt thread on the forum.
Now what I want to talk to you about today (if you are doing the traffic trading strategy) is how we see the process working from here. To make this process easier I have done a flow chart, which shows you the steps that need to happen as we see them. To have a look at the flow chart click on the link below:
I’ve asked Matt to do a video for you on how you can work on increasing conversion on your trades. Everyone who is trading will need to look at this video before we set up any more trades to go to your landing pages.
On friday during the catch up day in Sydney we were able to work ways around the yahoo issue for people to be able to complete a trade.
The major change is that all clients using the trading program have been requested to set up an account with www.omguk.com. This is a re-seller of yahoo publisher and allows us access to the publisher network.
Also this has meant we needed to make changes to landing pages for this strategy, I would like to have all students that are trading across this during the week in preparation for Sunday’s training.
I’ll be discussing this with you during your consult this week
For those people who are going down the route of completing keyword trading this is one of the most important posts that you will read on my blog.
Over the last few days I have had occasion to review and comment on the different keyword research that you have been completing. It remains very clear to me that as part of this process it would be valuable to understand the formula that I use to test the profitability of a keyword.
Before I get into that though for the people who are reading this post and thinking “I don’t understand what keyword trading is” please don’t freak out. At my 3 day internet fast track program I taught a trading program where you would buy “cheap” traffic from tier 2 PPC Networks and then re-sell this traffic “marked up” back to tier 1 PPC Networks. The first 3 steps of doing this process were:
Step 1: Identify 20 – 50 Keywords
Step 2: Keyword Research
Step 3: Keyword Analysis
So let’s look at the formula that I use in assessing keywords:
Estimated Traffic x Estimated PPC Profit [(Google Adwords PPC Estimate – Yahoo Search Marketing PPC Estimate) x 50%) = Estimate Net Profit
Let me explain this to you quickly:
Estimated Traffic – This is the traffic that wordtracker estimates the keyword gets per month in the United States
Google Adwords PPC Estimate – This is the amount per click that google adwords estimates you would need to spend to be in the first position on a google search
Yahoo Search Marketing PPC Estimate – This is the amount per click that yahoo estimates you would need to spend to be in the first position on a google search
Estimated Net Profit – This is how much per month you could potentially make for the keyword
I hope this helps you in making decisions regarding the keywords that you are targeting