Dear Friend,
I have spent a lot of time this week talking with people about the lead up to Christmas, traditionally in a business it's a time when things slow down, new clients slow down, staff slow down and management slow down. Why not? It's Christmas - a time for celebration, a time to relax, a time to have fun with family and friends.
The thing is, this could be a disastourous thought pattern for you to follow with your Online Marketing. You see, if you have been working all year towards learning new skills and applying those skills don't throw all that good work away by "Stopping" your learning or by temporarily giving up on applying your Online Marketing skills.
I'd ike to share with you a quick story...
...last Friday about 7pm there was a knock on our door at home. I went to open it and standing there were 2 door to door sales women. They had been hard at work knocking on doors for the last 11hrs and were due to finish their shift at 8pm.
It had been raining all day and they were drenched. I asked them how they had gone all day, and they said that they had not had a single sign up all day. They were selling a monthly subscription program for National Heart Research. We got talking and I asked them after all the re-jections they had endured that day why they were still out at 7pm at night knocking on doors.
Their answer was that they had not been working all day to give up without getting a result. They were determined to get someone to sign up so they could make their commission for that day.
Now, relate this back to you and your Online Marketing experience. You are currently at 7pm, that last hour (or this last week) could be the moment that this Online Marketing game turns for you.
I hope this story helps you to find the motivation you need to achieve the results you desire in this pre-christmas period. I wish you a safe, happy and merry Christmas and I look forward to being in touch with you again soon.
Warm regards,
Shaun Stenning
Shaun Stenning - Head Coach - Internet Marketing Coaching
Success Tip
I am sure you have probably heard this quote before being used in relation to Marketing and Sales:
"You Can’t Manage What You Can’t Measure"
This quote rings so true for all Online Marketing activities. It’s quite possible (and cost effective) to measure almost all actions on your website. Whether you are doing traffic trading or product sales, you must be diligent in measuring your return on investment, especially when you are buying traffic.
So, today I want to provide you with templates we use in our business to measure our return on investment for our Online Marketing. The first template is our daily traffic trading report template which I get each morning. It shows me the profitability of all of my trades that are active.
We call it the daily traffic trading report for a reason, it’s because every single day I want to be able to see the profitability of my trades. I do this so that I can constantly see my results, learn from my results and improve on my results.
To download this report please click on the link below:
The second template is an internal template that we use to measure our Pay Per Click advertising for when we are building a database or selling products. This shows the exact cost per lead/sale and Return On Investment. This template report is a daily report which also combines to become a weekly report.
To download this report please click on the link below:
This Week's Action Step: Think about which of your Online Marketing activities you aren't currently measuring and how you could put a system in place to make sure you're getting a good bang for your buck
Special Update
A Special Christmas Gift For You...
Well, there are only a few short days to go now until Christmas is here, so to celebrate I'm giving you the chance to claim a BIG bundle of gifts valued at $1,544.
You see, last week I mentioned that I want to do something about all the doom and gloom hype that's going around, instead of just talking about it... So, I've been working on something special to help you get ready to take on 2009 and make it a big success.
If you'd like to find out how you can access your FREE gifts now, simply click on the button below